Media
Comment and insight on how businesses run, and how technology and AI can help them.
Topics I comment on
- How businesses run: operations, processes, software and data
- Artificial intelligence (AI): where it helps, where it falls short, and what it needs to work
- The future of technology and AI adoption in business
- Cyber security as part of everyday operations
- Productivity, skills and digital tools in UK industry (such as manufacturing)
- Cambridge’s business and technology ecosystem
- Building and running a software company
Fact sheet
- Jason Mashinchi
- Founder & Managing Director, Cambridge Kinetics
- AI adoption and workflow specialists. The company builds Kinabase, a platform that brings jobs, data and workflows together in one place.
- 2021, Cambridge
- Board Director, Cambridgeshire Chamber of Commerce, since April 2025
- First-class BSc/BEng in Computer Science, University of York; master’s degree (MPhil) in Industrial Systems, Manufacture and Management, University of Cambridge (distinction; Cambridge Trust Scholar; Bateman Scholar, Trinity Hall)
- Cambridge, UK
Bios
Jason Mashinchi is founder and Managing Director of Cambridge Kinetics, helping businesses improve how they work and adopt AI. Trained in computer science (York) and manufacturing (Cambridge), he is a board director of Cambridgeshire Chamber of Commerce and the 2024 national Young Business Person of the Year.
Photos
Recognition
- 2021Bateman Scholar
- 2020Cambridge Trust Scholarship
Publications
- 2024The Next Generation of Digital Transformation: How AI is Empowering SMEs (external link)On how AI is changing what businesses can do with digital tools.
- 2020Voyager: Software Architecture Trade-off Explorer (external link)Based on my dissertation research at the University of York.
- 2018How AI can help improve sports performance (external link)On using machine learning to turn wearable sensor data into coaching insights.
Coverage
- Interview at the British Chambers of Commerce Global Annual Conference
