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Jason Mashinchi

Hello, I’m Jason.

I help businesses spend less time on admin and more on the work that moves them forward, using software and AI where they genuinely help.

I trained in computer science and in manufacturing, and I’ve been building software that organisations rely on since I was at school. Today most of that happens at Cambridge Kinetics, the company I founded in 2021.

Work with Cambridge Kinetics Reach out
Jason Mashinchi speaking at a manufacturing conference
Speaking at a manufacturing conference, 2026.
Studied at
  • University of CambridgeMPhil in Manufacturing & Management, distinction
  • University of YorkBSc/BEng in Computer Science, first class

What I work on

How I help businesses change

  1. Step one

    Start with what already works.

    Spreadsheets, whiteboards and people’s experience hold years of practical knowledge. Keep what the existing system gets right, and make that information easier to share.

  2. Step two

    Build it with the people doing the work.

    Useful tools need reliable technology, time to learn, and the knowledge of the people who will use them. Aim for a change that makes their working day easier.

  3. Step three

    Pick one useful change and test it.

    Choose a manageable workflow, try an improvement with the people who use it, and measure whether it helps. Sometimes a simpler process or an existing tool is enough.

  4. Step four

    Use AI where it helps people, not to replace them.

    The best uses take repetitive work off people’s plates, giving them time for the things that matter, and the scope to take on more ambitious ideas than was possible before.

See how this works at Cambridge Kinetics

Selected talks and panels

A few recent highlights from many talks and panels at business, chamber and industry events.

  • Innovative Manufacturing Expo 2026Made Smarter East and the University of East Anglia · Panel
  • AI and automation without the hype: where to startCambsB2B · Talk
  • What does AI actually look like in a manufacturing business?Peerless Plastics & Engineered Surfaces Conference · Talk
  • AI panelTech Mixer: Shaping Suffolk’s AI Future, Ipswich · Panel

More on speaking

Recognition

In the media

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